Flipcart Advertising: Turned Clicks into Cash
This case study focuses on a makeup and skincare brand struggling with low ROAS and profit from Google Ads. The brand aimed to enhance its online sales through paid advertising and to leverage multiple campaign types to reach its consumers. Strategy Campaign Types Used: Extensive Keyword Research: I identified valuable keywords to reach target customers […]
How a Client Closed $1.2M with Flipcart’s Help
A real estate business had to generate 600 qualified leads for their residential property offerings. They were already running campaigns but it was all a mess. The challenge was to efficiently target potential buyers with a keen interest in purchasing real estate while maintaining a low cost per lead (CPL) and achieving a satisfactory return […]
From Skepticism to Success: Google Ads Transformed a Toy Store
An online toy store wanted to explore Google Ads while they were already generating sales through instagram following. They had a goal of achieving a high return on ad spend (ROAS) within a tight budget, while driving relevant traffic to their e-commerce site. Keyword And Website Optimization The website needed a lot of work, we […]
How Google Interprets Search Queries?
What is User Intent? User intent, or search intent, refers to the purpose behind a user’s search query. It’s the why behind the what. When someone types a query into Google, they have a specific goal in mind. Recognizing this goal allows us to tailor our content and ads to meet their needs more precisely. […]