From Skepticism to Success: Google Ads Transformed a Toy Store
An online toy store wanted to explore Google Ads while they were already generating sales through instagram following. They had a goal of achieving a high return on ad spend (ROAS) within a tight budget, while driving relevant traffic to their e-commerce site.
Keyword And Website Optimization
The website needed a lot of work, we adjusted the web speed and made it more user friendly and also used seo. Did a thorough keyword research to identify the most relevant and high-performing keywords for the toy store’s campaigns.
Focused on long-tail keywords and specific toy categories to attract high-intent users.
Strategy
I decided to go with Search, Display, and Shopping campaigns. Visuals were optimized with high-quality lifestyle images, and keywords were refined. Promotions and reviews were highlighted on the website. A manual CPC bidding strategy was employed to control costs and focus on high-performing products.
Customer-Centric Ad Copies
Created compelling ad copies that focused on customer needs and interests, highlighting promotions, best-selling toys, and seasonal offers.
Results:
- Total Ad Spend: $32,000
- Total Leads Generated: 400
- CPL (Cost Per Lead): $80
- Total Revenue Generated: $96,500
- ROAS (Return on Ad Spend): 3.02x
- CTR (Click-Through Rate): 2.9%
- Conversion Rate (Sale Conversion): 3.1%
How a Client Closed $1.2M with Flipcart’s Help
A real estate business had to generate 600 qualified leads for their residential property offerings. They were already running campaigns but it was all a mess. The challenge was to efficiently target potential buyers with a keen interest in purchasing real estate while maintaining a low cost per lead (CPL) and achieving a satisfactory return on ad spend (ROAS).
Landing Page Optimization:
The first phase of the project involved creating new landing pages and optimizing the overall website to improve the quality of lead generation and enhance brand recall for all visitors
Search Campaigns:
I targeted high-intent keywords and added key selling points such as competitive pricing, prime locations, and unique features. Included strong calls to action and utilized call extensions, site links, and structured snippets to provide additional information and easy contact options.
Google Display Campaigns:
Created engaging banner ads showcasing property interiors, community amenities, and scenic views. Focused on lifestyle imagery to evoke emotional connection and Display ads were strategically placed on local news sites, real estate portals, and lifestyle blogs to capture the interest of potential homebuyers.
Results:
- Total Ad Spend: $70,000
- Total Leads Generated: 600
- CPL: $117
- Total Value of Closed Deals: $1,200,000
- ROAS: 2.86x
- CTR: 3.1%
- Lead Conversion Rate: 3.4%
Flipcart Advertising: Turned Clicks into Cash
This case study focuses on a makeup and skincare brand struggling with low ROAS and profit from Google Ads. The brand aimed to enhance its online sales through paid advertising and to leverage multiple campaign types to reach its consumers.
Strategy
Campaign Types Used:
- Search Campaigns: Targeted beauty and skincare-related keywords.
- Shopping Campaigns: Highlighted various skincare products with detailed images.
- Display Campaigns: Reached beauty-conscious consumers on relevant Ibsites.
- YouTube Campaigns: Used video ads to build brand awareness and educate consumers.
Extensive Keyword Research:
I identified valuable keywords to reach target customers and optimized content to improve SEO and drive new users to the Website.
Ad Copy and Visuals:
We leveraged educational content on YouTube to demonstrate product benefits and features and used high-quality images and videos to showcase products.
Conversion Tracking:
I set up detailed conversion tracking to measure the effectiveness of each campaign. The budget was allocated based on campaign performance and consumer behavior, focusing on high-converting keywords and ads. I also analyzed conversion data to make data-driven decisions.
Results:
- Total Ad Spend: $80,000
- Clicks: 24,000
- Impressions: 1,800,000
- Average CPC: $3.33
- Conversion Rate: 4.5%
- Total Conversion Value: $240,000
- ROAS: 3.00
- Profit: $160,000
Achieved a 3.5x ROAS with a Dynamic Google Ads Strategy
An emerging Watch brand in the competitive market, aimed to increase brand awareness and drive online sales. The main challenge was to effectively market a diverse product line ranging from affordable to premium watches, while achieving a balanced Return on Ad Spend (ROAS) and maintaining a strong profit margin. The objective was to generate significant revenue with a well-optimized Google Ads campaign, targeting different customer segments based on price sensitivity and brand interest.
Strategy
Strategy:
- Search Campaigns: We focused on a range of keywords from “affordable stylish watches” to “premium automatic watches,” ensuring coverage across the product spectrum. Used ad extensions like price, product ratings, and promotion extensions to enhance ad visibility.
- Display Campaigns: Created visually appealing banners featuring watches from different price ranges and targeted at lifestyle, fashion, and technology sites to attract a broad audience.
- Shopping Campaigns: We also set up comprehensive product feeds with high-quality images and detailed descriptions. Campaigns are segmented by price range, allowing for tailored bidding strategies.
- Remarketing Campaigns: We segmented lists for users based on their Website activity, such as viewing specific product categories or adding items to the cart. Custom ads featured promotions or similar products to encourage return visits. This made a huge difference in sales.
Results:
- Total Ad Spend: $200,000
- Total Revenue Generated: $700,000
- ROAS: 3.5x
- CTR: 3.2%
- Conversion Rate: 1.5%
- CPA: $133
Brand Awareness & Google Ads Campaign Optimization
We got contacted by a pet store specializing in healthy pet food aimed to boost its online sales and market presence. They were new to Google Ads and sought to use various campaign types to maximize their reach and sales. It was hard since pets are a really competitive niche making it difficult to build awareness and drive traffic. They needed a comprehensive advertising strategy to attract potential customers and convert them into buyers.
Ad Copy and Visuals:
I used high-quality images and focused on the benefits of high-quality pet food for pet health.
Campaign Types Used:
Created search, shopping, and video campaigns. The majority of the budget was allocated to search and shopping campaigns, as they generated the most sales. I continued YouTube ads to build brand awareness and engage with pet owners.
Keyword Targeting:
I conducted keyword research to find popular pet-related search terms and used long-tail keywords to capture clear search intent. Negative keywords Ire also implemented to exclude irrelevant traffic.
Budget Allocation:
To tackle market saturation, I carefully segmented our campaigns based on pet categories. I allocated more resources to areas with intense competition, ensuring I could make the most impact where it mattered most.
Results:
- Total Ad Spend: $50,000
- Clicks: 30,000
- Impressions: 1,500,000
- Average CPC: $1.67
- Conversion Rate: 5%
- Total Conversion Value: $150,000
- ROAS: 3.00
- Profit: $100,000
Optimizing Google Shopping Feed for High Ticket Gaming Items
Flashfl is a gaming store specializing in high-ticket items in the gaming niche. Despite having their Google Merchant Center (GMC) approved, they were struggling with an unoptimized product feed, which hindered their advertising performance and profitability.
Flashfl faced significant challenges with their Google Shopping feed, which was not optimized, leading to poor ad performance. Their high-ticket items were not gaining the visibility and clicks needed to drive sales, resulting in underperformance in their advertising efforts.
Solution
We implemented a comprehensive strategy to optimize Flashfl’s Google Shopping feed and manage their ad-spend effectively.
Feed Optimization:
Improved product titles and descriptions to enhance relevance.
Corrected errors and inconsistencies in the feed.
Added high-quality images and relevant keywords.
Budget Management:
Allocated a budget of $19,000 for Google Shopping ads.
Focused on high-performing products and adjusted bids accordingly.
Campaign Structuring:
Segmented campaigns based on product categories and price points.
Implemented negative keywords to filter out irrelevant traffic.
Results:
- Budget Spent: $19,000
- Clicks: 421
- Impressions: 17,000
- Revenue Generated: $81,700